Ghostwriting Confidential 2021
Gotham Ghostwriters and United Ghostwriters present . . .
Ghostwriting Confidential 2021: An Inside Look at a Growing Global Industry
We ghostwriters are not supposed to spill secrets, but here’s one that we feel good about sharing: This is a boom time for our business.
Over the last decade or so, a combination of trends in the content marketplace — the democratization of book publishing, the mass expansion of digital platforms, and the growing premium placed on thought leadership — have spurred a huge surge in demand for high-level writing help for time-starved authors, thinkers, and speakers. And oddly enough, the pandemic has only served to turbocharge the calls for our services, with thousands of would-be authors who are stuck at home finally having time to focus on that book they’ve been meaning to get to.
But all that activity has not enhanced our visibility — what we ghosts do largely remains a mystery to the outside world. That’s certainly evident from the barrage of questions we — be it Gotham Ghostwriters in the US or United Ghostwriters in the UK — typically get hit with when we first connect with new clients.
To provide some authoritative answers, and highlight how our field has grown into a truly global profession, our two groups are partnering across the pond on a campaign we’re calling Ghostwriting Confidential 2021.
The goal of this series is to leverage our collective cross-national insights to help potential clients better understand what it is we do — and don’t do. In particular, we aim to define, demystify, and, to the extent possible, de-risk-ify the process and ultimately to help maximize the payoff from working with a ghostwriter.
We are kicking the campaign off with a six-week guide that covers the basics of hiring and working with a writing partner. Topics to be covered include:
- What Is Ghostwriting – And What Does It Mean Today?
- Ghostwriter, Book Coach, or Editor: Which Is For Me?
- How To Find and Choose a Ghostwriter For Your Project
- How To Hire a Ghostwriter
- How Do You Work With a Ghostwriter? Understanding The Process
- How Can a Ghostwriter Help Me Get Published?
Look out for the first post in the series tomorrow.
We also ran a popular and incredibly useful webinar to explore these topics – here’s a replay. We hope you’ll give it a watch. It’s a unique opportunity to learn from world-class ghostwriters. You will walk away empowered with the right information to take the next step in your creative project and produce a book you will be proud to put your name on.
