Numbers. Sales. Rankings.
That’s all anyone seems to care about when it comes to books. Is your book a bestseller? No? Then you might as well forget it and go home.
If you’re like many business authors you’re probably assuming your book needs to get that elusive ‘bestseller’ status to be a success. And that can feel pretty daunting. Far easier not to start in case you don’t sell thousands of copies when it’s finally done.
It’s enough to make even the boldest entrepreneur feel worried and inadequate. Read more “Why chasing the bestseller list may cost you clients”