Everyone has their ‘thing’.
It’s that frustration when you know how something should be done, but you see people doing it wrong. Why don’t they get it? What’s stopping them from understanding where they’re going off track?
When I worked in marketing many years ago, my bugbear used to be seeing businesses advertising the things their customers didn’t really care about, and neglecting what they did. My husband grew used to me muttering to myself as we walked past our corner cafe. This had a sign outside pronouncing their ‘hot and cold food’ offering, rather than their friendly service and delicious pies.